Customer relationship management (CRM)
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Riddhi Technology CRM is a cloud based CRM software that securely encrypts and stores all your crucial data on its cloud servers, which is accessible by authorised individuals anywhere, on any device. The availability of all necessary details can help in better collaboration between your sales and marketing team, thereby resulting in better lead generation and enhanced sales performance.
One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media.Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.